Advocacy Marketing: Toyota’s secrets for partnering with trendsetters to create passionate brand advocates
نویسنده
چکیده
It is becoming increasingly difficult to make an impact with consumers. Brands of all sizes are struggling as traditional marketing efforts become more expensive and less effective. Toyota Motor Sales, USA has addressed this problem with an innovative new marketing approach Advocacy Marketing: Toyota’s secrets for partnering with trendsetters to create passionate brand advocates
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تاریخ انتشار 2008